my —

journey —

my —

journey —

Portrait of Luca Büürma smiling with short blond hair and light beard, wearing a white textured jacket and white t-shirt, standing against a dark chalkboard background.

Building Digital Growth with Strategy and Creativity

What started with curiosity has turned into a journey

through digital commerce and strategy, product development, and customer experience management. With in-depth experience and a portfolio of successful projects, I blend creativity

with technology

to help brands connect, engage, and grow.

3

Growth-stage orgs shaped

From fast-growing scale-ups to already established market leaders. Shaped companies in fostering growth, strengthening operations, and creating sustainable structures while preserving agility. Developed strategies and processes that strengthened their competitive position in local and global markets.

+32

Markets activated

Activated and enhanced markets across diverse contexts - shaping localized e-commerce strategies, orchestrating global marketplace launches, and facilitating large-scale digital product rollouts of loyalty and personalization features for millions of customers.

+4

Business models navigated

Worked across Wholesale, Dropshipping, D2C, and Fulfillment. Developed and optimized these four distinct business models, balancing scalability and profitability with customer experience at every stage.

+100M

Customers impacted

Through journeys and experiences shaped across physical and performance-driven digital touchpoints. Delivering value to millions by blending customer insight, technology, operational excellence, and human connection in every touchpoint.

Countless

Questions asked

Because better questions lead to smarter answers.

Selected experiences

From Market Insight to Measurable Impact in DACH

ABOUT YOU - 2022

From Market Insight to Measurable Impact in DACH

Achieving revenue growth while strengthening customer experiences across some of Europe's most dynamic markets.

Revenue growth and CX across DACH markets.

View Role

Expanding Brand Horizons Through Marketplaces

Tropicfeel - 2024

Expanding Brand Horizons Through Marketplaces

Scaling a DTC brand into global marketplaces while preserving brand identity and community.

DTC to marketplace expansion globally.

View Role

From Data to Stories - Shaping Experiences for Millions

SCRM (Lidl International Hub) - 2025

From Data to Stories - Shaping Experiences for Millions

Driving loyalty, personalization, and omnichannel commerce across 30+ countries as part of Lidl Plus.

Loyalty and personalization for millions across 30+ countries.

View Role

View all experiences

"Luca always demonstrates his indisputable strategic vision. His capacity for interpretation and creativity lead him to always find a decisive and winning solution."

Víctor Julià Dot

CCO & Co-Founder, Aurax

„I really like his willingness to dive deep, ask the right questions, and challenge our thinking in key business areas.“

Nicolás Carrera

CEO & Founder, Fashion Marketplaces Accelerator

Building Digital Growth with Strategy and Creativity

Selected experiences

From Market Insight to Measurable Impact in DACH

ABOUT YOU - 2022

ABOUT YOU - 2022

From Market Insight to Measurable Impact in DACH

Expanding Brand Horizons Through Marketplaces

Tropicfeel - 2024

Tropicfeel - 2024

Expanding Brand Horizons Through Marketplaces

From Data to Stories - Shaping Experiences for Millions

SCRM (Lidl International Hub) - 2025

SCRM (Lidl International Hub) - 2025

From Data to Stories - Shaping Experiences for Millions

I share strategies, lessons, and real-world insights on business, tech, and e-commerce.

Follow along, the best conversations are yet to come.

Contact me